Most of us probably consider ourselves rather well informed on the subject of internet marketing, which is also known as online marketing, web marketing, i-marketing, or e-Marketing. After all, we browse the internet, do some blogging, communicate in social media sites, and also see how online advertisers are trying to persuade us to buy. While most people probably do understand what internet marketing is, the word itself has often been misunderstood and used loosely even by those in the internet marketing field.
When a blogger speaks of internet marketing, he is actually talking about blogging. When an affiliate marketer speaks of internet marketing, he is actually talking about selling. When an online network marketer speaks of internet marketing, he is actually talking about recruiting and prospecting. Each of these people is talking about one part of the total internet marketing structure.
So what really is internet marketing?
Internet Marketing is a total system of interacting web business activities designed to plan the product, price, promotion, and how to distribute the want-satisfying products and services to present and potential customers.
- Product (Is your product: innovative – truly unique, adaptive – replacement of existing product, or imitative – new to your company but not new to the internet marketplace. Branding and packaging do influence products),
- Price (How much do you think I can get for this item? If the price of the product is too high or too low, it may have positive or negative effect on the company’s internet marketing campaigns),
- Promoting your business online is to persuade internet users to accept, resell, recommend, or use the product, service, or act favorably upon the idea being promoted, and
- Distribute or Place (Since your product is now ready for its market, you need to establish distribution strategies, including selecting channels of distribution).
Most internet marketers define internet marketing as the advertising of products and services on the internet. This narrow definition reflects the sales and selling orientation which has permeated so much of online business. Advertising on the internet is one part of online promotion (others include online personal selling, online sales promotion, and online publicity), and online promotion is one part of the total internet marketing program. It should be noted particularly that “online promotion” and “online sales promotion” are different. Online marketing is not any one activity, nor is it exactly the sum of several; rather, it is the result of the interaction of many activities such design, development, online advertising, and online sales.